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The Gucci Grammy Museum is a limited edition luxury watch designed by Gucci’s Creative Director, Frida Giannini. It resulted from a 3-year partnership between the luxury brand and The Recording Academy that organizes the Annual Grammy Awards event in the US.
The main aim of this Grammy Museum partnership is to promote the Music Preservation Program - an initiative that strives to preserve vital musical recordings that are essential to the US collective cultural heritage.
At the program’s launch, the Grammy and Oscar winner, Jennifer Hudson, performed at a special Grammy Museum event on February 11th. You can see the award-winning singer in two of the photos proudly showing off her historic luxury watch.