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Li BingBing, the new face of Gucci

The Italian leather goods, fashion and luxury label has a new face, the exquisite 39-year old Chinese actress Li BingBing. She is featured in the new advertising campaign for the brand, that features pieces of fine jewelry, handbags, and watches. Some of the accessories shown in the pictures are classic accessories from tradition, combined with new styles that have the potential to be future timeless pieces.   Frida Giannini was in charge of the Creative Direction of the campaign, shot by famous celebrity photographer Sølve Sundsbø. Li BingBing is a fresh take and did a great job replacing princess Charlotte Casiraghi of Monaco.